The NRL have announced a special Magic Round next season, to be held at Brisbane's Suncorp Stadium.
It is scheduled for round 10 in of next season and will feature all 16 clubs playing from Friday to Sunday. NRL CEO Todd Greenberg was pleased to make the announcement.
"Next year you will be see a number of innovations and this stands at the top of it," Greenberg told nrl.com.
"The 16 clubs have been very supportive of doing something innovative. This is a wonderful opportunity to showcase our game and create a festival-like occasion for a premiership round.
"Our goal to obviously sell out three days in a row, and I can assure you ticket prices will be affordable. There is an opportunity to sell tickets across all three days or individually. The target is for families."
Greenberg added that the Magic Round was inspired by the success of double-headers in recent times.
"We have seen the success of our double-headers in recent years, but this takes the concept to another level," Greenberg said.
"Obviously, there will be significant exposure for such a unique round and it will be a wonderful promotion for all our clubs.
"We're extremely grateful for the support of the clubs, the Queensland Government, Brisbane City Council, Suncorp Stadium and our broadcast partners Nine and Fox Sports who have provided unwavering support to ensure this initiative became a reality.