Gold Coast have made a major announcement, signing current Australia coach Mal Meninga as the club's new Head of Performance and Culture.

Meninga joins the Titans in a bid to "help drive a winning environment across the entire organisation", and will relocate his family in order to focus on the role.

NRL CEO Todd Greenberg has ticked off the move, as long as the Kangaroos remain Meninga's top priority.

"Mal is required throughout the year to promote the game, providing mentoring and assistance to young players and to assist with the elite level of the game," Greenberg confirmed to titans.com.au.

"But since there are no Kangaroos matches until the end of the 2019 season he will have capacity to devote to the Titans' role.

"It is crucial that we do all we can to protect and develop rugby league in the heartland of the Gold Coast and northern New South Wales and I have no doubt Mal will help achieve that."

Meninga himself spoke about his excitement for the new role, and can't wait to get started with the Titans.

"I can feel there is something special building at the Titans. The NRL needs rugby league and the Titans to be strong in the area. It is one of the game's heartlands and it is no secret that it is under threat from rival codes who are investing heavily to own the territory," Meninga told the club's website.

"I want to see all young kids in the Titans' catchment area - boys and girls - growing up aspiring to play for the Titans, for their respective states and their country."

Meninga was named as the game's 13th Immortal back in July.

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