The NRL have formally cancelled the season launch as negotiations continue between the Rugby League Players Association and the competition's authoritative body over the Collective Bargaining Agreement.
The launch is the latest - but most serious - casualty of the negotiations, which were originally supposed to be completed by last October.
NRL players have already abandoned other pre-season promotions and the idea of working with NRL.com media, while there has also been threats of delayed kick-offs, NRL logos being covered up and no media being carried out during the pre-season trials.
But that doesn't mean the CBA situation has improved to the point of negotiations being completed.
First reported on Tuesday night, an NRL statement confirmed that the event, which was originally slated for Thursday, has been cancelled.
Traditionally, each club captain and a senior player attend the event, which is normally held in Sydney, but now the event will not take place.
There are still hopes that the CBA will be confirmed before Round 1, however, if it continues to be a stalemate between the two warring parties, it's unclear what, if any, action players will take.
The NRL and RLPA have been working under last year's expired CBA in the interim, however, it's believed neither party views this as sustainable.