The NRL has launched a tongue-in-cheek 'world champions of football' marketing campaign in the US, poking fun at the NFL Super Bowl.
The video posted to social media involves a street talk segment in Atlanta, Georgia where locals mock the Sydney Roosters being labelled'world champions.
Atlanta is set to host Monday's Super Bowl LIII between the New England Patriots and LA Rams at the Mercedes-Benz Stadium (AEST)
It comes as the Roosters set up a giant billboard in Atlanta during the lead into the NFL decider, labelling themselves 'world champions of football'.
"Americans always claim their domestic league winners, whether it's NBA, MLB or NFL are the World Champions," NRL boss Todd Greenberg said in a statement.
"So, if they can make this claim, why can't we?
"It's a cheeky, fun way of kicking off our promotions for 2019."
The video signs off with: 'The battle for our next "world champion" starts March 14.