MELBOURNE, AUSTRALIA - SEPTEMBER 22: The crowd attendance is shown on the scoreboard during the NRL Preliminary Final match between the Melbourne Storm and the Brisbane Broncos at AAMI Park on September 22, 2017 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

Melbourne Storm are exploring the possibility of a fan-owned ownership model.

The Storm are evaluating the fan-owned model, which is used by the Green Bay Packers in the NFL.

“We see fan ownership as an innovative way to turbo-charge the ambitious growth plans we have for the Storm by doubling our membership to 50,000 by 2023,” Storm chairman Bart Campbell said at the club’s post-season presentation. 

“We know this is a complex issue and it will take some time to fully understand the interest and detail of a fan ownership model. We will keep fans up to date on any decisions that are being considered.”

Campbell said if the model wasn’t found to be viable they would continue with the current model with owners Gerry Ryan, Matt Tripp and himself.


  1. I can’t help but think this is just a bit of propaganda, and all they’re saying is we are going to publically list the Melbourne Storm.
    I couldn’t find any real details of what they are “exploring”, but it looks like an IPO (being an Initial Public Offering). IF, and I’d say IF that’s the case, that’s exactly what the Brisbane Broncos are, a publically listed company with shares tradable on the ASX. The “ticker code” for the Brisbane Broncos is BBL, if anyone is interested.
    IF that’s the case, the “fan based model” simply means anyone could buy and sell shares in the Melbourne Storm, and in so doing, well it could make it a “fan based model”, or an investment decision, but if that’s all they’re proposing, well it’s not exactly rocket science.

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