NRL CEO Todd Greenberg speaks to the media during an NRL press conference at the NRL Headquarters on July 9, 2016 in Sydney, Australia. The Parramatta Eels were handed a points deduction for the remainder of the 2016 season after they were found to be breaching the salary cap.

The NRL said today it has agreed to purchase the rights to the Immortals.

CEO Todd Greenberg said today the NRL would acquire the rights from Bauer Media Pty Ltd, which has owned the Immortals trademark.

He said it made sense for the NRL, as the operators of the game, to own and operate the Immortals awards.

"There is no higher honour in the game for a player than to be named an Immortal," Mr Greenberg said.

"The fact that only eight players have been given the honour in the game's history demonstrates how rare that someone is declared an Immortal.

"There have been no players added to the Immortals list since 2012 but we plan to reinvigorate the award to recognise the very best our game has seen."

The current Immortals are Clive Churchill, Bob Fulton, Reg Gasnier, Johnny Raper, Graeme Langlands, Wally Lewis, Arthur Beetson and Andrew Johns.

Mr Greenberg said the move to acquire the Immortals follows the NRL securing the rights to the Dally M Awards.

"We believe that, as the controlling body of the game, it is important that we run the player awards and the acquisition of the Immortals helps us achieve that goal."

Mr Greenberg said the NRL would also acquire the Rugby League Week trademark and the magazine's historical archive.

"We are pleased that the NRL has been able to keep these items within the game because it has been such a great magazine which has played a key role in the history of Rugby League," he said.