SYDNEY, AUSTRALIA - AUGUST 02: Josh McGuire of the Broncos looks dejected after a Bulldogs try during the round 21 NRL match between the Canterbury Bulldogs and the Brisbane Broncos at ANZ Stadium on August 2, 2018 in Sydney, Australia. (Photo by Cameron Spencer/Getty Images)

Along with new premiers the Sydney Roosters, the Brisbane Broncos are a glamour club of the NRL. With immediate success leading to six premierships in their short history they quickly became a club that supporters from south of the Tweed loved to hate.

Despite never seeming to have a year where they run at the basement of the table for me they are often the biggest disappointment in the NRL.

The facts are these. They are the only club in a rugby league mad city, leading to competition leading numbers in average attendance and membership, the latter being over 35,000 – more than 5,000 more than South Sydney in second place.

Further, they enjoy massive corporate support by having a monopoly on the corporate opportunities to draw on in the river city. This means the opportunity for business to contribute to third party agreements to aid the club in retention and recruitment is unparalleled in the NRL, therefore they have the ability to hold more talent in their squad than any other club.

They also have access to the majority of the Intrust Super Cup and should be picking out the best players to put into their junior system.

Local players like Cameron Smith don’t come around often and he should have been wearing Brisbane colours for 400 games instead of becoming an immortal in Melbourne.

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Another advantage is young players will take less money to stick near to home. The Broncos have advantages over every single NRL club.

Six premierships in 30 years is an amazing record, ask Parramatta, however they have not won since 2006. Six titles in those first 18 seasons is about right for a club like the Brisbane Broncos. Not winning for 12 years is a fail.

The confirmation of Wayne Bennett being moved on with reported attempts to lure Anthony Siebold and previous attempts for the games best coach Craig Bellamy show that at least Paul White isn’t sitting on his hands.

Pushing out a club legend like Bennett is a brave call and indicative of his realisation that failure isn’t an option at Red Hill.

Being thrashed by the Dragons at Suncorp Stadium to finish the competition in 7th spot is below par, in fact anything less than a preliminary finals appearance given the resources they enjoy that are superior to the other 15 clubs they compete against should be viewed as a failure.

Time will tell who will coach them beyond 2019 but the pressure to deliver will be on immediately, and rightly so.

9 COMMENTS

  1. Everyone except Queenslanders hate Brisbane. They are on the verge to sign Soufths rookie coach but what they probably need is Souffths ex premiership winning coach💪😎👍

    • Sad to say but even part of Queensland hates them for thinking they’re the best. I think it would be a bad idea to go all in on Seibold, looks a good coach but it’s only been 1 year. Definitely believe Maguire is the best option to take them forward

  2. Makes some good points. With all the advantages they have, they should be killing it. Maybe a second Brisbane team is what’s required to keep the donkeys honest and hungry.

    • Definitely, they’re massively under achieving. A second Brisbane team would be great but it may be hard to convince some people to support them rather than the Broncos i.e. titans

  3. The NRL will never dilute the 1 club model in Brisbane – the percentage revenue they get is by far the best from corporate advertising on TV for Friday night games – sorry to say Brisbane pays the bills.

    If Garth Brennan can get the Titans to fire then the NRL will get stronger in SEQ. It might lead chase to a team in Towoomba or Ipswich with a club transfer or shared position from NSW.

  4. The problem is in the halves including Milford.
    Milf is a great player when he is on (like the last season game against us) but for patches of the season he has a form slump. Every player has slumps but his seem to occur a lot more. Considering that, he needs a dominant half next to him. There was talk about DCE heading there and as much as that would hurt manly (maybe/maybe not), they would form a damn good combination.

    The other option is to go all out for someone like Widdop – quiet achiever and does not play origin. Forwards wise, Broncos are fine for at least 10 years.

    • That’s true. Milford isn’t the player they think he is. Hot and cold and a rubbish defender. And trying to turn Nikorima into a halfback is never going to get you a premiership. Thing is the donkeys used to recruit the likes of Lazarus and Tallis (well if you could Tallis a recruit rather than stolen). These days they recruit the Milford’s and Birds whilst letting the Smiths and Slaters slip through. Talent spotting there ain’t what it used to be.

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