Bird last night shot down rumours he would rejoin the Sharks, saying his focus was on the Gold Coast and helping the club turn around its `awful’ 2011 season.
While he has been forced to deny rumours of a move before, Bird said he chose to take the talk a compliment rather than a distraction.
“It doesn’t bother me to be honest,” Bird said.
“I sort of think of it as a compliment that people are talking about me or (are saying) that people want me.
“I’ve had that attitude from the start.
“I know where I am and Michael Searle and John Cartwright know where I am, so that’s all I really care about.”
Bird was sacked by Cronulla in 2008 after being charged with assaulting his former girlfriend — a charge on which he was convicted but had overturned on appeal.
“We were awful last year. We’ve got a lot of work to do,” Bird said with brutal honesty.