The appointment was made following a thorough selection process undertaken by the Club.
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Potter was a Premiership winner as a player with the Canterbury Bulldogs in 1984 and 1985. He was also a dual winner of the Dally M Player of the Year Award during an outstanding 201 game career.
He received the coveted Super League Coach of the Year Award in 2008 and again in the recently completed 2012 season.
Potter becomes the Club’s fourth NRL Coach since its first season in 2000.